We're not consultants or technologists who've only read about logistics.
We've lived it.
PractikAI was founded by industry operators who've spent decades in logistics and technology. We know what works because we've done it.
We understand the challenges because we've faced them. And we're here to help you navigate AI without the hype.
WHAT WE DO
Our Mission
To empower the logistics industry with practical, operator-led AI solutions that cut through the noise to deliver immediate, real-world impact.
Navigating AI Without the Hype
We help logistics companies adopt artificial intelligence in a way that is practical and results-oriented, moving beyond buzzwords and "vibe coding" to focus on what actually works.
Built by Operators, for Operators
We’ve lived it. We leverage our decades of boots-on-the-ground experience in logistics to build the technology the industry actually needs, ensuring our solutions are grounded in operational reality.
Bridging the Gap
We serve as the bridge between complex technology and high-impact business outcomes, focusing on scaling solutions that deliver tangible efficiency, growth, and long-term value.
WHY WE'RE DIFFERENT
Real Experience. No Hype.
Grounded in Reality
Most AI consultants, agencies, and "vibe-coders" approach logistics from a theoretical perspective. At PractikAI, we do the opposite.
The PractikAI Edge
Our team is comprised of former COOs, CTOs, and Heads of Product who have managed global portfolios and led digital transformations for some of the biggest names in transportation.
Our Why
We started PractikAI because we saw a widening gap between the "buzz" of Artificial Intelligence and the day-to-day reality of running a fleet. We saw companies being sold complex, expensive tools that didn't account for the grit and unpredictability of real-world operations.
We’re here to change that. We combine deep domain expertise with cutting-edge AI to provide scalable, high-impact solutions that actually move the needle. We aren't here to give you a slide deck; we're here to give you an operational advantage.
Our Team
Meet the Team
Don Rankin
Dave Palle
Chris Saunders
Danny Lilley
Chief Executive Officer
Don spent 17 years as COO and CMO at ProClip USA, the exclusive North American distributor of Brodit mobile mounting solutions, scaling operations and brand through the company's 2020 private equity recapitalization by Prospect Partners. Before ProClip, he led enterprise sales & operations teams across consumer goods and distribution.
Head of Operations & Revenue
Dave was VP of Product for Omnitracs' Roadnet portfolio ($140M) — vehicle routing, telematics, and analytics SaaS — scaling to 100+ countries. He was then Head of Product at Routeware ($40M), a leader in waste and recycling software. Earlier, he drove sales & distribution strategy transformation at Red Bull North America ($3B) and Nestlé DSD ($5B).
head of growth & partnerships
Chris has spent 20+ years leading Integrated Communications and building it into a turn-key field mobility integrator — rugged devices, ELD bundles, and lifecycle device management — for transportation, distribution, and field service fleets. Prior to that, he held enterprise sales roles at Sprint, Verizon Wireless, and U.S. Cellular.
fOUNDING advisor - technology
Danny was CTO at Werner Enterprises ($3B), one of the six largest truckload carriers, where he rebuilt the legacy tech stack and led cloud, cybersecurity, and Agile transformation. Before that, he spent 11 years at Swift Transportation ($4B) in VP and Director roles spanning technology, digital transformation, and equipment management.